AI face analysis

Your skin's changing.
Your advice should too.

Candid Beauty reads your face for fine lines, breakouts and facial hair, then tells you what to use and exactly why.

Decode my face

Two minutes. Your photo is analysed, never stored.

A Black woman in her thirties with deep skin and natural hair, bare skin in warm daylight

What women tell us

“I have wrinkles and spots. At the same time. Nobody sells for that.”

Half the shelf dries you out, the other half clogs you up. You need the two to work together, not against each other.

“I found a hair on my chin at work and thought about it all day.”

Almost every woman has this. Almost nobody is told what actually helps, or which options are a waste of £30.

“Every review is five stars and every reviewer is twenty-two.”

We only count reviews from women in their thirties, and we show you the number behind the score.

On your side of the counter

Everyone else is selling. We're reading your face.

The beauty counter: Sells you what's on target this month, not what your face needs.
The dermatologist: Twelve-week wait, £180, and a routine written for one concern at a time.
The ingredient app: Rates ingredients but has never seen your face.
The store quiz: Wants your email, not your answer.

Candid Beauty works for you, not for a brand. Every recommendation is ranked by verified reviews from women in their 30s — and we show you the number behind the score.

How it works